Design Thinking at DTV

In 2014 I moved from UX to Directv's Design Thinking Team to work on research and product innovation. Our design methodology has taken its DNA from Standford and IDEO. We used a 360° customer-centric approach to investigate our product eco-system. This involved the entire customer experience, from  the first moment they interact with our product ( via web or phone), to delivery ( physical packaging), and finally the interaction with video contents on screen. We often go out to customers' home to conduct field research to gain empathy. Our charge is to think beyond the entertainment system and innovate for DirecTV's future product line. Below is a documentation of our process.
*to stay within my NDA agreement certain project details and findings were omitted.

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UX Project Manager

Working in the Set Top Box UX team, I had the unique opportunity to be a part of a proprietary hardware and software product development cycle.  Some of my key areas of responsibilities are:

• Managed UX team schedule of deliveries
• Assisted in User Research/ Usability testing
  
• Liaison with Product Team
• Negotiated with Marketing
  
• Champion UX directions
  
• Liaison with Visual Design Team
• Liaison with Development Team
• Made compromises with different stakeholders
  
• Strategized deliveries based on legacy hardware and software limitations
  

The 10 foot UI Experience